In this episode, Alicia interviews Karolina Barnes. Karolina is a brand storytelling consultant and co-founder of STUDIO/ESTILA and ESTILA design and art trade platform. They discuss the gap in the market that led Karolina to launch ESTILA, the reasoning behind the company's values, and how artists and creative brands can incorporate storytelling into their marketing. 


This episode is sponsored by The Creative Business Handbook, published by Chronicle Books. Our new book comes out on May 23rd! Pre-order here:


Started in 2015 with a purpose to highlight and promote the talent of emerging and independent designers, brands and artists, ESTILA has evolved into a multi-discipline platform on a mission to bridge the gap between independent design and art. Over the past few years we helped over 400 brands gain exposure and contacts, which led to some amazing collaborative projects and partnerships.

ESTILA gives businesses a unique opportunity to showcase their work and products, connect with other like-minded people and find support for shaping their brand into the future. What started off as a publication has evolved into a fast growing community of interior designers, independent brands and artists. We encourage our community to be open-minded, to share experiences and knowledge, to embrace meaningful collaborations and to thrive together with a common goal – to collectively create an impactful voice that disrupts, challenges and moves design and creativity forward.