The Smartist School

By Ekaterina Popova and Alicia Puig

Start selling your art, exhibiting with confidence and building a profitable art business!


These women know what they’re talking about, because both Kat and Alicia have walked the walk, and talked the talk when it comes to the business of art.

— Danielle Krysa, The Jealous Curator / Author & Artist

We help artists

start building, growing and thriving

in their art careers!

Learn the tried & true strategies and resources to sell, exhibit and promote your art from two industry experts with 20+ years of experience. Jumpstart your art business if you're new to selling or take it to the next level if you've been feeling stuck!

By the end of this program you will learn how to...

Prepare and organize your portfolio

Showcase your work professionally to attract sales and opportunities.

Create your professional artist success toolkit

Learn about crafting a clear and engaging artist bio, statement and CV.

Attract an abundance of opportunities

Work with galleries, participate in art fairs and sell your work online.

Grow your audience

Utilize the power of networking to connect with clients, curators and the media.

Make sales and earn money

Learn how to sell, get funding and use strategic marketing tactics to grow your business.

Navigate the art world

Learn how to win grants, attend residencies, scale your art business and more!

Online Course & Artist Toolkit
Everything you need to get started with selling art and growing your audience online today!
Experienced Instructors
Learn from Kat and Alicia's combined 20+ years of experience in the art world.
Learn as You Go
Convenient on-demand modules you can learn from at your own pace.
No-Brainer Price
Affordable pricing to support you in the early stages of your career.
Tools and Templates
Get practical steps and templates for reaching your big milestones.

Preview a selection of the modules in this course...

Crafting a Strong Portfolio That Shines
Website and Branding
Build Your Success Toolkit
How to Price Your Art
Art Sales and Working with Galleries
Growing Your Audience Online

Learn how to increase your art sales and land your dream opportunities!

One Time Price of

Content yours for life
20+ digestible lessons with action steps
Tools and templates
One time price
Get Started Now

Two Payments of

Content yours for life
20+ digestible lessons with action steps
Tools and templates
Two monthly payments
Get Started Now
Ekaterina S. Popova
We are on a MISSION to help as many artists as possible

Get actionable advice from Kat and Alicia, the duo behind Create! Magazine, PxP Contemporary and Art Queens! This digestible course is a success toolkit you can come back to again and again.

Ekaterina Popova is an award-winning artist based in Philadelphia. She is the founder and editor-in-chief of Create! Magazine and the CEO of the Art Queens Society, a coaching service and community dedicated to lifting up women artists.
Alicia Puig is the CEO and co-founder of PxP Contemporary art gallery, an award-winning curator, the director of business operations for Create! Magazine and an independent arts journalist. Originally from the US, she has also lived in The Netherlands and is now based in Costa Rica.

What makes this course different

Cultivate an abundance mindset.

Leave fears & doubts behind and walk away with the confidence that you will find collectors for your art.

Join Us

Learn how to create more consistent income.

Identify options for income streams, simplify your sales flow and learn to navigate your finances efficiently.

Join Us
Ideas Worth Implementing
There are so many thoughts and ideas worth considering and implementing. Make sure you read it with a notebook and pen handy. Thank you Kat and Alicia for sharing your hard earned knowledge with the world!
Elyse Jokinen
Elyse Jokinen
Art World Experiences
Not a stone is left unturned. Ekaterina and Alicia are so current in their knowledge, yet so experienced in so many of the diverse facets of the art world. They give tremendously of themselves and share knowledge and tips so freely and generously. A refreshing change from the sometimes cut throat business of dealing in the arts.
Sharon Becker
A Must Have!
All the info, tips, and case studies from living artists that can be applied to the day-to-day of each artist’s practice. Highly recommended for artists at any level of their careers.
Nicole Cure
Nicolle Cure
A Must for All Artists!
If you are struggling to make your art a successful business, this will give you all the tips and resources you need to succeed. Kat and Alicia laid out all the necessary steps for you to make it- on your own terms.

Frequently asked questions

Have another question that's not addressed here?
Contact us at
Can you guarantee results in my art career?

While we can't guarantee specific results, thousands of students and readers of our books have benefited from this content and can attest to its immense value as well as the positive results achieved from implementing our advice.

Can I get a refund?

Due to the digital nature of this course, there are no refunds once you have enrolled. If you applied the lessons and can show proof of completion within 30 days of purchasing, you can e-mail us for a case-by-case review at

If this right for all art career levels?

Our lessons include topics from pricing to selling online. As such, our course is most suited to beginners and emerging artists.

How do I access the course?

You can go and click “log in.” Once you are logged in, you will be redirected to the member area of the course.