*Updated April 2023


Email marketing is an invaluable way to make sales and grow your art career, and crafting engaging subject lines is an important part of it. Use this list to help you promote your work with ease. Customize the below subject lines to your specific work and the type of event, exhibition or artwork collection you want to share with your audience. You can also utilize these as inspiration to come up with even more ideas!

email subject line ideas for artists

Email Subject Lines for Artists

Now Offering [Art or Product]

ex: Now Offering Limited Edition Prints!

Debuting The [Collection Name] Series Of [Art or Product]

ex: Debuting The 'Breathless' Series of Paintings

My Latest Series [Collection Name] Premieres Today!

ex: My Latest Series 'Hidden Cities' Premieres Today!

Shop Now! The [Collection Name] Is Live

ex: Shop Now! The 'Autumn Glow' Collection Is Live

New! The [Collection Name] Is Now Available

ex: New! The 'Introspection' Collection Is Now Available

Be The First To Collect My [Collection Name]

ex: Be The First To Collect My 'Color Studies'

New [Art or Product] Launching Next Week!

ex: New Wall Hangings Launching Next Week!

Get Ready! The [Collection Name] Launches Soon

ex: Get Ready! The 'Minis' Collection Launches Soon


Hurry! Final Hours Of The [Collection Name]

ex: Hurry! Final Hours Of The 'Jazz' Collection


The Top [Number] Bestsellers From My Shop

ex: The Top 3 Bestsellers From My Shop

These Bestselling [Artw or Product] Are Back In Stock

ex: These Bestselling Prints Are Back In Stock


Coming Soon! New [Art or Product]

ex: Coming Soon! New Hand-Painted Ornaments

Visit My Studio Sale In Person [When]

ex: Visit My Studio Sale In Person This Weekend

Exciting News From [Artist Name] Studio!

ex: Exciting News From Alicia Puig's Studio!

The Latest News From [Artist Name] Studio

ex: The Latest News From Alicia Puig Studio


[Artist Name] Studio Unveils New [Project or Achievement]

ex: Alicia Puig Studio Unveils New Museum Commission

Recapping A[n] [Adjective] [Event] Experience

ex: Recapping An Incredible Parisian Residency Experience

Read My Interview With [Publication]

ex: Read My Interview With Create! Magazine


Featured By [Publication]!

ex: Featured By Design Today Magazine!

Listen To My Interview With [Podcast or Radio Show]

ex: Listen To My Interview With Art/Wonder Podcast


You're Invited! My [Exhibition] Opens [Date]

ex: You're Invited! My Solo Exhibition Opens May 15th

A VIP Invitation To My Next Show [Exhibition Name]

ex: A VIP Invitation To My Next Show 'Boundaries'

[Exhibition Name] Opens [When] At [Location]

ex: 'Figures II' Opens Next Week At Axel Gallery

Closing Soon! See [Exhibition] At [Location] Before [Date]

ex: Closing Soon! See 'This Way' At ArtSpace Before Dec. 1st

Final Weeks! My Show [Exhibition Name] Closes [Date]

ex: Final Weeks! My Show 'Social Ties' Closes Nov. 15

Book Now! [Month] Commissions Are Open

ex: Book Now! August Commissions Are Open

Save Your Spot! [Season] Commissions Booking Now

ex: Save Your Spot! Winter Commissions Booking Now

email marketing for artists


Found these helpful? I've also created a PDF download list of 100+ Subject Lines for Artists!


WHAT YOU GET:

  • 20+ tips for writing concise, clickable subject lines
  • 30 buzzwords to attract and entice your audience
  • 100+ subject lines

-

Alicia Puig has been a contributing writer for Create! Magazine since 2017. Find more of her writing at www.aliciapuig.com.