After the success of my first template, I’m excited to launch my second one: 100+ Subject Lines for Artists! Email marketing is so important for building your art career, but I know firsthand that what you write both in your newsletter and the subject line can feel overwhelming. I created an instant download PDF guide that doesn’t just give you ideas for subject lines for sales, exhibitions, studio announcements, and more, but that also provides insider tips for best practices and ideas for exciting words to utilize to engage your subscribers.


  • 20+ tips for writing concise, clickable subject lines
  • 30 buzzwords to attract and entice your audience
  • 100+ subject lines

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Template by Alicia Puig - the curator & co-founder of PxP Contemporary affordable art gallery, Director of Business Operations for Create! Magazine, an arts writer, frequent guest host of The Create! Podcast, and co-author of The Complete Smartist Guide. She has worked in the arts industry for galleries, museums, art fairs, private collectors, art publications, and an auction house for over ten years both in the US and abroad. You can find her writing featured in magazines and on blogs including Create! Magazine, All She Makes, CandyFloss Magazine, Art She Says, and Artspiel, among others. Additionally, she has served as a guest curator for Hastings College, All She Makes, Create! Magazine, Repaint History, and SHOWFIELDS. She specializes in content creation, online sales, and digital marketing for the arts and enjoys connecting with artists to help them find ways to advance their careers.